Sergio CollaltoSenior Graphic Designer Available · Worldwide Let's talk
Senior Graphic Designer · Email, Ads & Social Portfolio · 2026 Brazil · GMT−3 · --:--

Sergio Collalto
Sergio Collalto

Senior graphic designer with 17 years of craft, the last four focused on email campaigns, static Meta ads and social media design for e-commerce, DTC and launch-driven brands. Every piece built around one offer, sized for every placement.

  1. 01Static Meta ads
  2. 02Email campaigns
  3. 03Social media design
Email, ads & social
4 years
Design career
17 years
Based in
Brazil · LATAM
Available
Remote · Relocation

Clients & studios

  • Alive Creative Studio
  • H1 Editora
  • O Novo Mercado
  • Fluency Academy
  • Revisão Ensino Jurídico
  • Maia Health
  • Escola Genis
  • Calebito
  • Matheus DeLucca
  • InsightZ 3D
  • Ca Beauty
  • Capano
  • Partilhe

(01)

Selected work

Real campaigns, shown the way they ran: paid social, email and organic. Copy is in Brazilian Portuguese; the context is in English. Every piece designed by me.

01 · Static Meta ads

Launch systems, built to run for weeks.

Countdown, cart open, retargeting and last call. Every placement in 1:1, 4:5 and 9:16, one visual system per launch.

Longo Prazo launch ad: book offer, square feed
Offer1:1
Longo Prazo ad: bundle offer with price anchor
Price anchor1:1
Longo Prazo ad: "the deadline is short"
Urgency1:1
Longo Prazo ad: flip-clock closing timer
Closing timer1:1
Longo Prazo ad: podcast guest reminder in duotone
Guest reminder1:1
Longo Prazo ad: "we are live" masterclass
Live now1:1
Longo Prazo offer ad adapted to 9:16 stories
Offer9:16
01

H1 Editora, Longo Prazo launch

Book launch · 1:1 · 9:16

Running a book launch in duotone

A Brazilian business-book publisher launching Dorie Clark's The Long Game. One duotone system carried the whole run: bundle offer, price anchor, closing timer, podcast and masterclass reminders.

RoleThe ad system and every placement: offer, urgency, timer and event reminders, in square feed and 9:16 stories.

PAN launch ad: seven-day countdown with rocket key visual
Countdown · 7 days4:5
PAN launch ad: three-day countdown
Countdown · 3 days4:5
PAN launch ad: "today" live class
Live today4:5
PAN launch ad: enrolment open
Cart open4:5
PAN launch ad: banknote-engraving statue concept
Angle4:5
PAN launch ad: typographic 300 in gradient numerals
Big promise4:5
PAN retargeting ad
Retargeting4:5
PAN last-chance story ad
Last chance9:16
02

O Novo Mercado, business acceleration launch

Launch · 4:5 · 9:16

Driving a seven-day launch countdown

One of Brazil's largest entrepreneurship communities launching its business-acceleration program: a seven-day countdown to a free live class, then cart open, retargeting and last call.

RoleThe full paid-social run, produced inside the paid-traffic creative team I led, in 4:5 feed and 9:16 stories.

Ca Beauty Hydra Gloss Lips kit ad for stories
Kit ad9:16
Ca Beauty kit offer ad: free online course with the kit
Gift with purchase1:1
Ca Beauty gloss product creative with repeating lips pattern
Product creativeFeed
Ca Beauty Tint Color and Color Gloss packaging
PackagingProduct
Ca Beauty Hydra Clean product line with a consistent label system
Label systemProduct
03

Ca Beauty, Hydra Gloss Lips kit

DTC beauty · 9:16 · 1:1

Turning a lip kit into offer ads

A Brazilian lip and brow care brand selling professional kits online. Offer ads for the Hydra Gloss Lips kit, built on the label and packaging system I designed for the brand.

RolePackaging and labels for 15+ products, plus the kit’s offer ads in 9:16 stories and square feed.

The Copywriter's Handbook ad: 'Here is the saviour'
Headline 14:5
The Copywriter's Handbook ad: 'The copywriting bible, translated'
Headline 24:5
The Copywriter's Handbook ad: 'Not another book. The book.'
Headline 34:5
The Copywriter's Handbook: pure typographic ad
Wordmark4:5
The Copywriter's Handbook link ad
Link ad1.91:1
04

H1 Editora, The Copywriter's Handbook

Book ads · 4:5 · 1.91:1

Breaking words to sell a classic

Paid ads for the Portuguese edition of Robert W. Bly's classic: four headlines, each set against the book's broken-word typography.

RoleThe ad set across 4:5 feed and 1.91:1 link placements.

Copy+ box ad: "Write. Captivate. Repeat."
Hero1:1
Copy+ box ad: "Much more than triggers"
Benefit1:1
Copy+ box ad: author collage
Authority1:1
Copy+ countdown ad: three days
Countdown4:5
Copy+ launch-day box reveal
Launch day1:1
Copy+ closing timer ad
Closing timer4:5
Copy+ last-day offer ad
Last day4:5
05

H1 Editora, Copy+ book box

Product launch · 1:1 · 4:5

Launching a copywriting box set

A three-book copywriting box set, launched with product, benefit and authority ads, then a countdown that ran to a closing timer.

RoleThe launch ad run from teaser to last day, in square and 4:5 feed.

O Novo Mercado subscription ad: phone UI, 30,000+ entrepreneurs
30,000 members1:1
O Novo Mercado subscription story ad
30,000 members9:16
O Novo Mercado ad: hire the best digital professionals
Hiring angle1:1
O Novo Mercado ad: build a digital product
Product angle1:1
O Novo Mercado ad: chess and shadow king, paid-traffic class
Traffic angle1:1
O Novo Mercado ad: social growth notifications over a city
Growth angle1:1
O Novo Mercado ad: red door, "doors open"
Open doors4:5
O Novo Mercado ad: "3, 4, 5 years" pain angle
Pain angle4:5
O Novo Mercado ad: monthly price offer
Price4:5
06

O Novo Mercado, always-on subscription

Always-on · 1:1 · 4:5 · 9:16

Keeping a membership ad always on

Always-on ads for the community’s monthly subscription, one argument per ad, from career and product angles to price and guarantee, refreshed season by season.

RoleAd concepts and production for the subscription push, across feed and stories.

02 · Email campaigns

Emails that read in a single scroll.

Promo, launch and event emails with one offer, a clear hierarchy and a button you can’t miss. Hover an email to scroll it.

Hearthloom × Studio VerandFrom Studio to Your FloorHome · Washable rugs
Hearthloom email: washable rug collection, feature grid with photo proof
Home · Washable rugs
FerenzaYou’re in. Welcome to FerenzaSkincare · Welcome
Ferenza welcome email: waitlist story, bento feature cards and quiz call to action
Skincare · Welcome
Halcyon RowMade Just OnceJewelry · One-of-a-kind drop
Halcyon Row email: one-of-a-kind jewelry pieces with editorial photo grid
Jewelry · One-of-a-kind drop
HearthloomBring Verand’s Colors HomeHome · Collection launch
Hearthloom email: collection launch with pattern storytelling
Home · Collection launch
Halcyon RowAmber EveningsJewelry · Seasonal edit
Halcyon Row email: seasonal amber stones edit
Jewelry · Seasonal edit
Halcyon RowLarkspurJewelry · New collection
Halcyon Row email: Larkspur collection with sketched ring detail
Jewelry · New collection
07

DTC email concepts: six emails, four jobs

ConceptDTC email · EN

Scaling DTC email across three verticals

A hiring test for a US email agency: a welcome flow, a collection launch, a feature email and seasonal edits across home, skincare and jewelry. Brand names changed.

RoleConcept, layout, type and modular structure for every email, from hero to footer.

Client work

03 · Social media design

Carousels people swipe to the end.

Launch carousels and organic content: editorial systems that hold from the first slide to the last.

Criador coffee launch carousel, slide 1
Criador coffee launch carousel, slide 2
Criador coffee launch carousel, slide 3
Criador coffee launch carousel, slide 4
Criador coffee launch carousel, slide 5
Criador coffee launch carousel, slide 6
Launch carousel · 6 slides, one landscape4:5
Criador post: a cup cut out of a flavour-notes collage
Flavour notes4:5
Criador post: "more than a coffee, an encounter"
Feed post4:5
Criador post: caramel, cocoa and dried fruit notes
Feed post4:5
10

Criador Café Especial, launch on Instagram

DTC coffee · Carousel · 4:5

Turning a swipe into a landscape

A specialty-coffee microlot introducing itself on Instagram: six slides that read as one continuous landscape when you swipe, plus single posts for the feed.

RoleArt direction, layout and type, with AI-assisted imagery.

Alive Studio rebrand launch carousel, slide 1
Slide 14:5
Alive Studio rebrand launch carousel, slide 2
Slide 24:5
Alive Studio rebrand launch carousel, slide 3
Slide 34:5
Alive Studio rebrand launch carousel, slide 4
Slide 44:5
Alive Studio rebrand carousel panorama, slide 1
Alive Studio rebrand carousel panorama, slide 2
Alive Studio rebrand carousel panorama, slide 3
Slides 7–9 · panorama4:5
11

Alive Creative Studio, rebrand launch

Brand launch · Carousel · EN

Launching a studio's new identity

Launch carousel for the new identity of a full-stack creative studio in Delray Beach, Florida, closing on a three-slide panorama.

RoleCarousel design for the rebrand launch.

Ogilvy editorial carousel, slide 1
Slide 14:5
Ogilvy editorial carousel, slide 2
Slide 24:5
Ogilvy editorial carousel, slide 3
Slide 34:5
Ogilvy editorial carousel, slide 5
Slide 54:5
Ogilvy editorial carousel, slide 9
Slide 94:5
12

H1 Editora: Never smaller, always bigger

Editorial · Carousel

Selling a classic through Russian dolls

An editorial carousel retelling David Ogilvy's Russian-doll lesson to sell Ogilvy on Advertising, from hook to product slide.

RoleEditorial layout, type and pacing.

One-word black-and-white carousel, slide 1
014:5
One-word black-and-white carousel, slide 2
024:5
One-word black-and-white carousel, slide 3
034:5
One-word black-and-white carousel, slide 4
044:5
One-word black-and-white carousel, slide 5
054:5
One-word black-and-white carousel, slide 6
064:5
One-word black-and-white carousel, slide 7
074:5
One-word black-and-white carousel, slide 8
084:5
13

Suor que ninguém vê, own account

Organic · Carousel

Making one sentence earn the swipe

Personal-brand content for my own account: one word per slide, so the sentence only lands if you swipe to the end.

RoleConcept, copy, type and AI-assisted imagery.

Social post: Your login password isn't enough anymore: Zero Trust
Zero Trust4:5
Social post: One breach costs $4.45M on average
Cost of a breach4:5
Social post: Encryption turns your data into a locked box
Encryption4:5
14

Cybersecurity social series

ConceptB2B security · Social · EN

Giving security brands three voices

Three posts for B2B security brands on Zero Trust, the cost of a breach and encryption, each in its own brand voice.

RoleConcept, headline hierarchy, 3D and art direction for all three.

04 · 3D for product creativeH1 Editora · Box Ignição

From the printer's PDF to a photoreal product.

Rebuilding 3D in one week

H1 Editora, a Brazilian publisher of business and personal-development books sold as premium boxed collections, lost its entire 3D asset library overnight, with launch dates already public.

I received every cover exactly as the printer does: a flat, print-ready PDF. I rebuilt the full 3D pipeline in one week, learning Blender in production, then modeled, textured, lit and art-directed every book and the box for catalog, SKU listings and the launch campaign. File to final frame, 100% mine.

8×
Revenue per launch, within three months
1 week
To rebuild the entire 3D pipeline from scratch
12 mo.
Of launches, with renders ready the day before, every time

Under NDA. Absolute figures available on request.

  1. 01Print-ready PDFThe same flat cover file the printer receives.
  2. 02Model & textureBook, spine, paper and box built in Blender.
  3. 03Light & art-directStudio lighting, pedestal sets, colour per title.
  4. 04Catalog · SKU · CampaignOne render, applied everywhere it sells.

3D Product & SKU · Modeling · Texturing · Lighting · Art direction

View the full case on Behance ↗

(02)

SaaS & Tech

Product marketing and data storytelling for tech brands: a real HealthTech client, plus concept work built to tech briefs.

15

Maia Health

ClientHealthTech · SaaS

Designing AI-native health records

A Brazilian HealthTech behind an AI-native health-record platform (voice transcription, automated follow-ups, signed digital prescriptions) used by 1,800+ doctors, plus a line of VR therapeutic experiences.

RoleVisual identity and art direction, the VR-experience landing page and the product sales one-pager. All designed, built and launched by me.

Report page one: The Anatomy of a Data Breach
Report page two: five-stage data breach timeline
16

The Anatomy of a Data Breach

ConceptReport · Data design

Visualising the cost of a breach

A two-page insight report for a backup-software brand: breach cost, detection time and a five-stage timeline, from infiltration to discovery.

RoleResearch synthesis, information architecture, data visualisation and layout.

Infographic: Mapping Brazil's State Attorney Exams
17

Mapping Brazil's State Attorney Exams

ConceptInfographic · Data viz

Mapping where the exam openings are

Where the openings are, which states haven't run a contest in years, and who actually sits the exam: one dense dataset made readable at a glance.

RoleData research, map design and editorial layout.

Verba: ambient AI clinical scribe landing page

ConceptAI · HealthTech · SaaS

Designing ambient AI for clinicians

A concept product for the US healthcare market: ambient AI that writes the clinical note while the physician stays with the patient.

RoleMine end to end: I named it, built the brand and UI language, designed every screen and shipped the site.

  • Naming
  • Brand
  • UI
  • Copy
  • Build
Visit the live site ↗

(03)

More work

Websites, sales pages, packaging and decks from the archive. Full portfolio on Behance ↗

Alive Creative Studio website

Alive Creative Studio

Web design · Build

Building a creative studio's website

Website for a full-stack creative studio in Delray Beach, Florida, designed and built as the team's project-based web designer.

Calebito Christmas 2024 packaging: panettone tin, ice-cream sleeve and gold-foil card

Calebito, Christmas 2024

Packaging · Campaign · Web

Packaging an artisan Christmas line

An artisan ice-cream brand's Christmas line: panettone tin, tub sleeve, gift card and the seasonal sales page.

H1 Editora case study deck: 50+ creatives per launch

H1 Editora, case deck

Presentation

Condensing a year of launches

The H1 engagement in 16 slides: a monthly book launch, 50+ creatives per launch, twelve months back to back.

Escola Genis in-person immersion: dark editorial layout

Escola Genis

Art direction · Event

Art directing a dark editorial immersion

Dark editorial art direction for a premium, one-day communication immersion, designed, built and launched.

Creator HUB: collage-driven identity with newspaper textures

Creator HUB

Identity · Collage

Collaging an educator's identity

A collage-driven identity and product page for one of Brazil's best-known digital-marketing educators.

Fluency Academy lead pages

Fluency Academy

Visual system · Build

Scaling a visual system across lead pages

A scalable visual system across a family of lead pages for one of Brazil's largest English-learning platforms.

Instituto Gusella study platform launch

Instituto Gusella

Brand-led launch

Launching a vet study platform

Launch design for a veterinary-education institute's online study platform.

Mariana Brito program launch

Mariana Brito

Launch visual · Build

Launching a high-ticket coaching program

Launch visual system for a high-ticket finance coaching program.

H1 Editora e-commerce

H1 Editora × O Novo Mercado

Retail · Build

Uniting a publisher and a community

A retail product page uniting a publisher and one of Brazil's largest business communities.

Partilhe production company

Partilhe

Brand · Editorial

Giving an indie studio its brand

Brand and editorial direction for an independent media production company.

Capano seaside lodging website

Capano

Institutional · Build

Putting a seaside lodge online

Institutional site for a boutique seaside lodging on Brazil's southern coast.

Revisão Ensino Jurídico case deck

Revisão Ensino Jurídico

Presentation

Setting a legal brand in type

Case deck for a leading legal-education brand: grid, type and rhythm.

Box Ignição launch deck

Box Ignição, launch deck

Presentation

Positioning a launch in one system

Story and positioning for a product launch, in a tight visual system.

Revisão Ensino Jurídico site, rebuilt after a hosting failure

Emergency rebuild

Web build

Rebuilding 48 pages in a weekend

48 sales pages rebuilt and relaunched in a single weekend after the hosting provider wiped the site, working only from archived copy.

Portrait of Sergio Collalto
Sergio CollaltoBrazil · GMT−3

(04) About

Seventeen years of design. The last four in the inbox and the feed.

I'm Sergio Collalto, a senior graphic designer based in Brazil (LATAM), working remotely with teams worldwide and open to relocation for the right role. I've designed since 2008, from print production and packaging to brand systems and product launches. For the last four years my focus has been email campaigns, static Meta ads and social media design for e-commerce, DTC and launch-driven brands.

I've led paid-traffic creative teams shipping weekly ads for five to six launches at once, so I design for the feed as it really is: a clear offer, a single action, and every placement sized and ready to test. AI is part of my daily workflow for concepts and variations; the final craft stays in Figma and the Adobe suite. I also build in WordPress + Elementor, Framer or HTML/CSS, and I'm the go-to web designer for Alive Creative Studio's team in Delray Beach, Florida.

4 yrs
Focused on email, ads & social
30+
Launches past $1M in revenue each
4–8%
Conversion uplift, documented on 95% of pages
8×
Revenue per launch at H1 Editora

What I design

  • Email campaigns & newsletters
  • Static Meta ads: feed, stories, carousel
  • Social media posts & carousels
  • Ad variations for testing
  • Launch & seasonal campaigns
  • Packaging & product imagery, 3D included

Tools

  • Figma
  • Photoshop · Illustrator
  • InDesign
  • After Effects · CapCut
  • Canva (advanced)
  • Blender

Build & AI

  • Framer · WordPress + Elementor
  • HTML / CSS
  • Claude · Claude Code
  • ChatGPT · Sora · Gemini
  • Midjourney · Figma AI
  • Lovable

How I work

  1. 01
    Offer & audienceI start from what has to land in a thumb-scroll: who it's for, what they get, why now.
  2. 02
    Hierarchy & systemHeadline, product, proof, call to action: a layout that holds from the inbox to a 9:16 story.
  3. 03
    Variations & sizesHooks and angles built as variations, exported for every placement: 4:5, 9:16, 1:1 and email.
  4. 04
    Ship & refineDelivered ready to launch, then refined in rounds based on how the campaign performs.
One-pager: my AI creative workflow AI in my workflowHow I use Canva AI, Claude, Sora and Figma AI to move faster without cutting craft.One-pager · PDF ↗

(06)

Experience

Seventeen years across studios, publishers and my own companies. Tap a role for detail, or open the full resume.

2012–NowFounder & Senior Graphic Designer / Art DirectorCollalto Marketing & DesignIndependent · Remote

Delivered 320+ brand, web and digital marketing projects for education, health, finance, publishing and consumer brands. Design email campaigns, static paid-social ads and social content for launches and e-commerce brands, including B2B/SaaS cybersecurity social and report content. Documented 4–8% conversion uplift on 95% of the pages designed, with up to $80,000 in added revenue per project. Lead a lean team (one freelance designer, one permanent member), owning each account from briefing to delivery, with weekly client calls and real-time page and banner adjustments during live launches. Build and maintain websites with WordPress, Elementor, Claude Code and Lovable, applying AI across strategy, copy, ideation and automated content production.

2025–2026Senior Web DesignerRevisão Ensino JurídicoContract · Remote

Led 1 web designer and owned landing and sales pages, shipping 15+ infoproduct sales pages every month and directing the visual identity of infoproducts and members-area interfaces. Built and maintained pages with Claude Code, Lovable, Elementor, WordPress, HTML and CSS, with UTM tracking and webhook/CRM integrations, plus real-time design support during launch livestreams. Rebuilt and relaunched 48 sales pages in a single weekend after the hosting provider wiped the site, working only from archived copy and restoring near-100% fidelity.

2025–2026Senior Visual DesignerVND (Você na Defensoria)Freelance · Remote

Led a 2-person team (one social media specialist, one designer) delivering visual design, social content and campaign materials. Built and maintained web pages and campaign banners with WordPress, Elementor, Claude Code and Lovable.

2026Marketing CoordinatorMEQ ConcursosRemote

Ran a 5-person cross-functional team (design, YouTube, reels, social/copy and strategy), setting the content calendar and go-to-market plan across organic and paid channels. Built dual lead-generation funnels (ManyChat and landing page) around a PDF lead magnet, a full launch kit for a flagship course and a low-ticket product ladder.

2023–2024Art DirectorInsightZ 3DContract

Directed 2 designers and worked directly with the subject-matter expert on high-ticket digital launches. Created Blender renders for product visualization, plus landing pages and banners for each 3D launch; explored concepts with Midjourney and ChatGPT.

2023Senior Performance Web DesignerH1 EditoraFull-time

Led a 3-person team producing weekly ad creatives for 5 to 6 simultaneous titles on a rolling 45-day launch cycle. Averaged 4 title launches per month with roughly 30 Blender renders per title, so presale previews were ready at least 45 days before release. Built sales pages and promotional banners for each title in WordPress and Elementor; used Midjourney and ChatGPT for ad concepts.

2022–2023Web DesignerO Novo MercadoFull-time

Led the paid-traffic ad creative team inside a group of 4 designers on digital-product launches in the business and entrepreneurship niche. Built landing pages and funnel assets refined in rounds based on campaign performance, plus site sections and banners in WordPress and Elementor.

2020–2024Senior Graphic Designer & Art DirectorCa BeautyFreelance · Remote

Designed packaging for 15+ cosmetics and retail bags, with 2 to 3 seasonal collections a year from concept to print-ready files; coordinated die-cutting, varnish and hot stamping with the print shop. Led one designer and owned the brand-owner relationship. Created visual identities and dedicated sales pages for 12+ digital products, plus websites, landing pages, e-commerce visuals and Instagram content, with live design support during launches.

2012–2014Designer2MK Comunicação VisualBahia, Brazil

Co-ran an 8-person agency across 6 departments (designers, a workshop team of welders and wrappers, and 2 printers), from design concept to fabrication and print delivery.

2012–2017Founder & ProducerPixelplugNortheast Brazil

Founded and ran a production company that filmed and produced 15+ live DVD releases for regional touring bands, with multi-camera capture, editing, and DVD cover and packaging design.

2007–2012Designer, Print ProductionPrint StudioBrazil

Handled pre-press, print-ready files and supplier coordination for print and digital campaigns.

Education

  • In progress
    Technologist in Graphic Design (in progress)Uniasselvi / Uninter
  • 2022–2023
    Technical Certificate in Digital Design & MultimediaUI Pro
  • 2014–2015
    Open CGGracom School of Visual Effects
  • 2025
    Marketing Analytics & Digital Results · Leadership & Flow SkillsEscola do Sebrae

Languages

  • Portuguese
    Native
  • English
    Professional working proficiencyB2 · written & spoken
  • Spanish
    Beginner

(07) Contact

Let's make something worth a second look.

Open to Senior Graphic Designer, Email Designer and Paid Social / Ad Designer roles, full-time or contract, remote from anywhere or on-site with relocation. I reply within 48 hours.

contato@sergiocollalto.com.br